C H U S E O K
A star studded roster of Korean Americans curated by NAEMO come together to celebrate Chuseok — a major Korean harvest festival equivalent in importance to Thanksgiving.
The collection showcases tradition with a variety of dduk (Korean rice cakes) from Lucky Rice Cake paired with premium loose leaf teas from Korea by Kioh Park, wrapped in beautiful bojagi (Korean wrapping cloth) by Nossi Bojagi.
Photo by Belle Huh
Lucky Rice Cake
ABOUT
Eunice Park owns a small family-owned Korean rice cake store called Lucky Rice Cake in Koreatown. Influenced by her father's long experience in the rice cake industry, she offers heart-warming Korean rice cakes known as "dduk" in Korean. She not only makes rice cakes but also lasting memories for her clients. Her simple desire is to continue to reach all generations and diverse communities through the common love of Korean rice cakes.
Yaksik 약식
glutinous rice, jujubes (dates), chestnuts, raisins, soy sauce, sugar, salt
Injeolmi 인절미
roasted soy bean powder, glutinous rice flour, sugar, salt
Kkuldduk 꿀떡
rice flour, sugar, sesame, cinnamon, salt
Songpyun 송편
rice flour, roasted soybean powder, sugar, sesame, cinnamon, salt
Kioh Tea
ABOUT
Born in a family of tea connoisseurs in South Korea, Kioh Park studied abroad in China from 2003, living with a 13th generation tea cultivator and sommelier family in Fujian and Yunnan. Submerged in the world of tea at an early age, he was able to develop relationships with a vast network of agriculturally conscious farmers. Through his in-depth exposure to producing and brewing organic, garden-direct loose leaf tea, he aims to share the stories of his.
Fermented Green Tea 작설차
Mugwort Tea 쑥차
Seohui Chi
ABOUT
Seohui Chi is a freelance illustrator based in Brooklyn, New York. While working as a fashion technical designer at brand such as Marc Jacobs and Rachel Zoe, she found her passion for fashion illustration as she loved to draw clothing rather than making them. Since then, Seohui has been illustrating things she loves which include (but not limited to) fashion, food and lifestyle.
Nossi Bojagi
ABOUT
Nossi is a Bojagi art workshop based in Los Angeles. Bojagi (보자기) means a reusable wrapping cloth in Korean. Wrapping, carrying and storing objects wrapping with a cloth is a Korean lifestyle that reflects traditional culture. Nossi workshops teach ‘How to make traditional & modern knots’ through a variety of Bojagi. Nossi’s mission is to deliver a cultural experience in a fun way with a wide range of wrapping skills that can be applied to your everyday life.
Belle Huh
ABOUT
Belle Huh is a Photographer and Brand Consultant. She captures visual stories of people, their work, and the nuances of their journeys. Through these stories she shares glimpses and insights of individuals, capturing the ephemeral and chronicling the almost missed. She aims to honor the wonder in moments and the people within them.
